Each summer, when the gates of the All England Club swing open and the first serve arcs across the perfectly manicured grass, the world knows Wimbledon has returned. It’s a tournament steeped in ritual - the all-white dress code, the strawberries and cream, the Centre Court hush before match point. And quietly, confidently, keeping time across every match, every set, every rally, is Rolex.
This year marks another chapter in one of sport’s most enduring partnerships. Rolex and Wimbledon - a pairing as elegant as a backhand volley from Roger Federer himself - return for the 2025 Championship, reminding us that precision and heritage always find their place at centre stage.
Rolex became the Official Timekeeper of Wimbledon in 1978, but the brand’s roots in tennis - and sport in general - run much deeper. Long before clocks adorned Centre Court, Rolex was already deeply embedded in the culture of excellence that defines elite competition. The brand’s whole ethos, built around precision, consistency, and a certain quiet confidence, mirrors what Wimbledon represents in the tennis world: performance elevated by tradition.
It’s not just about keeping time. It’s about owning it - marking history in seconds, minutes, hours - while standing for something larger. And at Wimbledon, where tradition is not merely preserved but celebrated, Rolex fits in as naturally as ivy on the outer walls of Centre Court. It’s a presence that feels less like sponsorship and more like stewardship - a trusted custodian of moments that will be remembered for generations.
If there’s a face of the Rolex-Wimbledon connection, it’s Roger Federer.
The Swiss legend and Rolex Testimonee has won Wimbledon eight times, gracing the grass courts with the same level of grace and restraint that defines a Datejust or a Day-Date. Even now, in retirement, Federer remains an icon of both tennis and watchmaking -timeless in every sense of the word.
But 2025 is also about the next generation. Carlos Alcaraz, another Rolex ambassador, captured headlines — and hearts — with his electrifying wins in both the 2023 and 2024 Wimbledon final. At just 20, he brought youthful flair and composure beyond his years.
Watching him lift the trophy, a Rolex Oyster Perpetual on his wrist, felt like a changing of the guard — in tennis, and in legacy.
Rolex doesn’t just put its name on a scoreboard and call it a day.
At Wimbledon, Rolex clocks are ever-present: court-side, in the commentary booths, on live broadcasts, in player areas, hospitality lounges, and discreetly throughout the grounds. Their presence is omnipresent yet subtle - the kind of quiet luxury that doesn’t need to be announced. The timekeeping is exact, elegant, and somehow understated - just as Rolex likes it, reinforcing its identity not only as a sponsor, but as a trusted custodian of excellence.
Unlike sports where the clock dictates the outcome, tennis is a sport of untimed drama. Matches can last under an hour or stretch deep into the evening. That makes timekeeping less about countdowns and more about framing the experience. It’s about capturing the weight of a moment - whether it’s match point in the men’s final, the tension of a tie-break, or the pause before a 120 mph serve. Rolex, in its precise silence, helps elevate those moments into memories.
For collectors and fans of Rolex, the Wimbledon partnership also comes with a quiet nod in the form of the now-iconic Rolex Datejust “Wimbledon” - a reference configuration featuring a slate sunray dial, green Roman numerals, and a fluted white gold bezel.
It’s not an official nickname from Rolex, but one enthusiastically embraced by the community, dealers, and collectors alike.
This watch feels like Wimbledon: refined, subtly sporty, deeply rooted in tradition, and instantly recognisable without ever being loud. The combination of colours mirrors the tournament’s unmistakable palette, evoking the green lawns and grey skies of SW19.
The Jubilee bracelet adds a layer of tactile luxury, perfectly suited to the Datejust’s versatile identity. Like the tournament it’s inspired by, it’s a watch that doesn’t need to shout to be heard - its elegance speaks for itself, even when worn off the court.
Walk into Wimbledon this year and you’ll see Rolex everywhere - not in your face, but always within view.
The green-and-gold logo has become a familiar fixture, much like the dark green walls of Centre Court or the crisp white of player attire. It’s there at the net, on the walls, in the subtle sweep of a second hand tracking a five-set epic.
In 2025, as tennis leans into a new era - with fresh champions and evolving formats - Rolex remains a comforting constant. It doesn’t chase trends. It outlasts them. And there’s something undeniably comforting about knowing the same brand that timed Björn Borg’s wins now does the same for Alcaraz and Świątek.
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