PRE‑OWNED ROLEX
COKE GMT‑MASTER WATCHES
IN THE UK

Rolex GMT‑Master II Coke bezel black and red on Oyster bracelet

The 'Coke' GMT‑Master Rolex

Reference Numbers:


Rolex GMT‑Master II "Coke" models include ref. 16760 (first GMT‑Master II) and ref. 16710 with the black/red bezel insert.

Production Years:


Ref. 16760: circa 1983–1988. Ref. 16710 (Coke variant): circa 1989–2007.

Defining Features:



  • 40mm Oystersteel case, sapphire crystal and aluminium black/red bezel insert

  • Independent local‑hour hand for true GMT travel functionality

  • 24‑hour hand for a second time zone; a third can be read using the rotating bezel

  • Calibres: 3085 (16760) and 3185/3186 (late 16710)

  • Water‑resistant to 100m; Oyster bracelet options



If you're seeking a classic Rolex Gmt-Master with the distinctive black/red "Coke" look, explore our current selection below or ask us to source the exact reference you want.

Browse our Inventory of Rolex Coke GMT-Master

If the Rolex GMT-Master Coke you’re looking for isn’t currently listed, please contact us and our team will be happy to assist in sourcing the ideal timepiece.

About the Coke Rolex

Rolex is synonymous with luxury watches, and enthusiasts affectionately nicknamed the black/red‑bezel Rolex Gmt "Coke". While not an official Rolex designation, the name is widely used across the watch community.

The GMT‑Master line has a tradition of soft‑drink nicknames. Before the Rolex Coke, collectors knew the red/blue variant as the "Pepsi". The Coke Gmt-Master look remains a favourite for its bold contrast and everyday versatility.


  • Iconic black/red bezel with black dial

  • Stainless steel Oyster case and bracelet options

  • Independent hour‑hand adjustment for easy travel

  • Calibres 3085 (16760) or 3185/3186 (16710) automatic movements

  • Water‑resistant to 100m

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BQ Watches can provide any luxury watch service you need. If you’d like to buy a luxury watch, explore our extensive inventory. Looking to sell or part‑exchange? We’ll provide a fair, competitive offer. We also offer professional valuations, repairs, and sourcing.

If you are looking for a second hand GMT‑Master Coke in prime condition, our team can help. Book an appointment at our London showroom or complete the form and an expert will be in touch shortly.

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Frequently Asked Questions

A Coke Rolex is a Rolex GMT‑Master II with a black and red bezel insert, commonly referred to by collectors as the "Coke".

Prices vary by reference (16760 vs 16710), year, condition, and whether box/papers are included. Check our live listings for current pricing or request a valuation for your watch.

We often have Coke GMT Rolex pieces in stock, and we can also source specific references on request. Tell us your target model and we’ll get to work.

Ref. 16760 (circa 1983–1988) was the first GMT‑Master II with calibre 3085 and a black/red bezel. Ref. 16710 (circa 1989–2007) used calibre 3185 (and late 3186) and offered multiple bezel inserts, including the black/red "Coke".

Both the 16760 and 16710 cases are approximately 40mm with sapphire crystals and 100m water resistance.

Every watch we sell is fully inspected and authenticated by our expert team. We verify reference and serial ranges, movement calibre, case/bracelet codes, dial and bezel insert type, and test timekeeping and water resistance as appropriate.

No. The black/red "Coke" bezel configuration was discontinued after the 16710 era (production ended in 2007), so it is available on the pre‑owned market only.

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