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Rolex Pepsi Watches in the UK
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Rolex Pepsi: GMT‑Master & GMT‑Master II

Reference Numbers:

The Rolex Pepsi bezel has appeared across both GMT‑Master and GMT‑Master II lines, including references 6542, 1675, 16750, 16700 (GMT‑Master), 16710 (GMT‑Master II), 116719BLRO (white gold), 126719BLRO (white gold) and 126710BLRO (Oystersteel).

Production Timeline (overview):

The first Rolex Pepsi launched in 1954 and was produced until 1959. It was followed by the 1675 (c. 1959–1980) and the 16750 (c. 1981–1988). Next came the 16700 (to 1999) and the first GMT‑Master II Pepsi 16710 (to 2007). The 116719BLRO reintroduced the ceramic Pepsi bezel in 2014, and in 2018 Rolex introduced the 126710BLRO in Oystersteel alongside the 126719BLRO in white gold.

Rolex Pepsi price: what affects value?

  • Reference & metal: vintage (e.g., 1675) vs modern (e.g., 126710BLRO) and steel vs white gold.
  • Bracelet & configuration: Jubilee or Oyster, bezel/dial variants and condition.
  • Completeness: box, papers, service history and provenance.
  • Year & rarity: early/vintage pieces, limited‑run dials and collectable eras.
  • Market demand: supply, wait‑list pressure and seasonal trends.
For a current Rolex Pepsi price in the UK, view our live listings below or contact us for a quote.

Shop Pre‑Owned Rolex Pepsi Watches

When Rolex and Pan American World Airways released their collaboration in 1954, the watch world took notice. Collectors nicknamed the red‑and‑blue GMT‑Master the ‘Pepsi’ after the famous soft drink. Decades on, the Rolex Pepsi remains one of the most recognisable travel watches.

If you want a pre‑owned or used Pepsi Rolex GMT‑Master or GMT‑Master II, BQ Watches can help. Browse available pieces below - prices and availability update in real time. All watches are inspected by our in‑house team, photographed in‑house and available for secure UK delivery or London collection.

  • Iconic red and blue bezel
  • Stainless steel or white gold cases and bracelets
  • Dual time zones (track up to three with the rotating bezel)
  • Automatic Rolex calibres
  • Originally rated to 100 m — water resistance on pre‑owned and vintage examples depends on age/servicing; ask us about pressure testing.

Find Rare, Vintage and Antique Rolex Pepsi Watches

You can count on BQ Watches to stock a range of vintage, modern and rare Rolex GMT‑Master Pepsi references. If you can’t find the exact watch you want, we can source it for you.

Our inventory includes used, second‑hand and pre‑owned timepieces from leading luxury brands. Along with pre-owned Rolex watches, you’ll find Audemars Piguet, Cartier, Patek Philippe, Omega, Panerai and more.

Buy, Sell, Source, Appraise and Exchange Rolex Pepsi Watches

If you need luxury watch services, BQ Watches is your solution. In addition to our quality inventory of used luxury watches from all top brands - including pre‑owned Rolex GMT‑Master Pepsi timepieces - you can also sell or exchange your luxury watch with us online or in‑store. We also offer professional valuations, repairs and cleaning. And if you have a specific reference in mind, ask about our sourcing service.

Tell us the Rolex Pepsi reference you want using the short form below and a member of our team will be in touch.

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Frequently Asked Questions

A Rolex ‘Pepsi’ is a GMT‑Master or GMT‑Master II with a red‑and‑blue 24‑hour bezel insert.

Pricing depends on the reference (vintage vs modern), metal, bracelet, year, condition and whether it includes box and papers. For an accurate Rolex Pepsi price - or a current Pepsi Rolex price in the UK - check our live listings or contact us for a tailored quote.

BQ Watches often carries Rolex Pepsi models in stock. Browse our online inventory or visit our London showroom. If you’re after a specific reference, we can source it for you.

Availability can change by reference. In recent years, Rolex has offered Pepsi variants in stainless steel (e.g., 126710BLRO) and white gold (e.g., 126719BLRO). For current status and availability, please check our listings or contact us.

No - both are informal names used by collectors to describe the same red‑and‑blue bezel GMT‑Master/GMT‑Master II.

Yes. You can buy second hand and pre‑owned Rolex Pepsi models directly on our website with secure UK delivery, or arrange collection from our London showroom.

It’s a common shorthand for a Rolex GMT‑Master or GMT‑Master II fitted with the blue‑and‑red ‘Pepsi’ bezel.
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