Model Reference
Rolex Datejust 178274 is from the last generation of the 31mm Datejust model, which appeared at the end of the 2000s and lasted until the next decade. The use of 31mm case diameter allowed Rolex to find a compromise between the Lady Datejust and 36mm Datejust, although dimensions is not everything about the reference.
Unlike the very similar 178273 that features yellow gold in order to emphasize its two-toned appearance, the 178274 reference took the complete opposite direction. It features a stainless steel case in combination with an 18 ct white gold fluted bezel, which gives it the style of the White Rolesor but without using different colour gold.
This generation of the reference was eventually replaced by the current Datejust 31 line-up. The 178274 reference is therefore the earlier version of mid-size Datejust.
Consider closely the bezel to gain some clarity about the identity of the 178274. This fluted bezel is made of 18 ct white gold, whereas steel makes up the primary case and bracelet parts. As the materials are of a comparable color, the transition in this case is much less noticeable compared to the yellow Rolesor Datejust.
With a diameter of 31mm, the case provides adequate space for the classic Datejust dial arrangement without adding the extra thickness that would be expected in a 36mm case. The dial is covered by a sapphire crystal and magnified with the Cyclops window showing the date at 3 o'clock.
Reference 178274 corresponds to the automatic Rolex Calibre 2235. In addition to the central hour, minute and second hands, the movement powers the instantaneous date indication with fast date correction.
Reference 178274 was available with various dial finishes. Such colors as black, blue, silver and white provide for entirely different looks of the watch within the white metal case, whereas mother of pearl dials and gem setting push the watch into a decorative category. The particular dial finish should be checked individually on every pre-owned 178274.
Bracelet configuration also influences the overall appearance. A Jubilee bracelet emphasises the traditional Datejust character through its five piece links, while configurations should always be confirmed against the individual watch being considered.
There is an understated quality to the 178274 that is easy to miss if it is viewed simply as another 31mm Datejust. Its precious metal component does not announce itself through colour. Instead, white gold is concentrated around the dial in the fluted bezel, where the alternating surfaces interact with light.
This gives the reference a different personality from the yellow Rolesor 178273. Both belong to the same general generation and share compact Datejust proportions, but their appearance is noticeably different. The 178273 uses yellow gold as an obvious visual contrast; the 178274 keeps everything within a white metal palette.
The dial can then determine how restrained that appearance remains. A silver dial creates a largely tonal combination, blue introduces colour without changing the underlying character, and mother of pearl or diamond set configurations can make the same reference considerably more decorative.
Its 31mm dimensions also deserve to be considered on the wrist rather than judged from the specification alone. The case sits between two long established Rolex sizes, offering more dial presence than the traditional 26mm Lady Datejust while remaining five millimetres smaller than a Datejust 36.
The 178274 consequently makes sense for someone who wants a compact Datejust without necessarily wanting a visibly two tone watch. The white gold bezel provides the precious metal element, but the overall appearance remains coherent and relatively discreet.
At a Glance
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You can always rely on BQ Watches to provide an incredible selection of used luxury watches. Being the top watch dealership in London, UK, we know that our inventory might not always have the exact watch you want. If that happens, please just let our team know! We offer professional sourcing services to find your ideal second-hand Rolex Datejust 178274 watch. Whether you’re looking for something vintage, modern, antique or rare, you can count on our team to source it for you. Just let us know the make, model and other pertinent details.
In the meantime, you can browse our world-class inventory of used timepieces we currently have in stock. You can browse the best brands with pre-owned models from Rolex, Audemars Piguet, Bremont, Tag Heuer, Omega, IWC, Patek Philippe and many more.
The pre-owned Rolex Datejust 178274 combines timeless Rolex styling with versatile midsize proportions. Its 31mm Oystersteel case is complemented by an 18ct white gold fluted bezel and the signature date display with Cyclops lens. Available with a variety of dial designs and typically paired with an Oyster or Jubilee bracelet, it can be tailored to both classic and contemporary tastes.
Buying pre-owned can provide excellent value while giving you access to discontinued dial and bracelet combinations. Powered by the dependable self-winding Rolex calibre 2235 and water-resistant to 100 metres, the Datejust 178274 is refined enough for special occasions yet robust enough for everyday wear. Its balanced size makes it a particularly popular ladies’ watch while also suiting anyone who prefers a more compact Rolex.
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Our customers always know they can buy great pre-owned Rolex Datejust watches online or in our London showroom, but we also offer various other luxury watch services for your convenience. You can sell or exchange your watch with us when you’re looking to pare down. We offer cash or trade-in value for used luxury watches. We also offer services for repairs, cleanings and appraisals.
Remember to take advantage of our sourcing services when you can’t find the second-hand Rolex Datejust 178274 timepiece you want. It’s our mission to make sure our customers are happy with their purchase and that they get their ideal timepiece. Regardless of which service you choose, you can count on BQ Watches to deliver the best customer experience possible.
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With the 178274, the reference number only narrows the search so far. A restrained silver dial watch and a diamond set mother of pearl configuration can appeal to entirely different tastes. When you want to buy, we can help you compare the actual pieces available and identify the configuration that makes sense for you.
Perhaps yours has been worn regularly for years and you now want to understand its current position. A valuation can consider the particular 178274, including its condition, dial, bracelet and accompanying items.
There is also the question of what comes next. Moving from 31mm to 36mm, changing from White Rolesor to yellow gold or choosing another Rolex collection entirely can be approached through an exchange.
If your decision has already been made and the watch is ready to leave your collection, you can sell your Rolex 178274 directly to BQ Watches.
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