For decades, luxury watches have played it safe with a palette dominated by black, silver, and blue. These timeless shades offer versatility and elegance, but in recent years, collectors and watchmakers alike have embraced a bolder, more expressive approach to dial design - one that doesn’t shy away from colour. Among the standout shades rising in popularity? Pink.
Pink dial watches are no longer a niche novelty or confined to overtly feminine styles. Today, they are a symbol of individuality, modern luxury, and confident style. Whether soft and romantic or vibrant and edgy, pink dials are being reimagined across the luxury spectrum. In this blog, we spotlight three of the most captivating pink dial timepieces: the enduring Rolex Datejust, the sleek and sporty Chopard Alpine Eagle, and the vintage-inspired charm of the Cartier Roadster.
Few models in horology are as iconic as the Rolex Datejust. First introduced in 1945, the Datejust has remained one of the most versatile and recognisable luxury watches ever made. With its classic Oyster case, date window at 3 o’clock, and robust construction, it bridges sporty and dressy with remarkable ease.
In recent years, Rolex has expanded its Datejust line to include a greater range of dial colours - and among the most charming of these is pink.
The pink dial Rolex Datejust is an exercise in subtle elegance. Far from flashy, it often appears in soft blush tones or mother-of-pearl, providing a refined, understated glow. Combined with Everose gold (Rolex’s proprietary rose gold alloy) or cool Oystersteel, the result is a harmonious blend of warmth and resilience.
Popular configurations include the Datejust 31mm, available in Everose Rolesor (steel and rose gold) with a fluted bezel, Jubilee bracelet, and sunray pink dial. For those who prefer larger cases, the 36mm and even the 41mm sizes have embraced the pink trend as well, making it suitable for all wrists.
If timeless elegance is the cornerstone of classic watchmaking, the Chopard Alpine Eagle channels a more contemporary spirit. Introduced in 2019, this collection reimagines the 1980s Chopard St. Moritz - a sporty yet refined model originally designed by Karl-Friedrich Scheufele, now co-president of the brand.
The Alpine Eagle seamlessly merges athletic design with refined horological credentials, and its metallic pink dial is a standout expression of modern luxury with personality.
Unlike the muted or pastel pinks seen on traditional dials, the Alpine Eagle’s take is vivid, dynamic, and rich in texture. Inspired by the iris of an eagle, the radial dial pattern adds dramatic depth and visual movement. Depending on the light, the colour shifts from soft rose to salmon to copper, making it a bold yet wearable choice for a wide range of collectors.
The 36mm case is crafted from Lucent Steel A223, a proprietary alloy that’s not only environmentally conscious—composed largely of recycled materials - but also anti-allergenic and harder than conventional stainless steel.
Beneath the surface, the watch is powered by Chopard’s in-house 09.01-C automatic movement, boasting a 42-hour power reserve and COSC chronometer certification - underscoring the brand’s commitment to precision as well as aesthetics.
The Cartier Roadster, though now discontinued, remains a cult favourite among collectors who appreciate its tonneau-shaped case, automotive-inspired crown, and vintage styling. Originally launched in the early 2000s, the Roadster carved out a niche as a luxury watch with a sporty soul and a whimsical design language that’s pure Cartier.
While the majority of Roadsters came with traditional dial colours - silver, black, or white - a small number were produced with pink dials, particularly in midsize and ladies' versions.
The pink dial variants of the Roadster are subtly executed. Think soft sunburst pinks with Cartier’s signature Roman numerals and sword-shaped hands. It’s a romantic take on an already characterful design. While not widely available, these models have become quietly collectible on the pre-owned market.
Most pink dial Roadsters come with Cartier’s quick-change strap system, allowing the wearer to easily swap between a steel bracelet and leather strap, further adding to its appeal as a versatile luxury accessory.
The Rolex Date offers a refined alternative to the Datejust, with a 34mm case that suits both men and women seeking understated luxury. When paired with a pink dial, it takes on a soft, modern character - elegant, expressive, and quietly distinctive, perfect for those who prefer subtle colour over bold statements.
Available in Oystersteel or Rolesor (steel and Everose gold), the pink dial ranges from subtle sunray finishes to delicate mother-of-pearl tones. Whether matched with Roman numerals, baton markers, or diamond hour markers, it offers a fresh, contemporary twist on a classic Rolex silhouette.
For collectors who appreciate vintage proportions, refined wrist presence, and a bit of colour, the Rolex Date with a pink dial is a charming, versatile choice with enduring appeal.
Daring, decadent, and dripping with attitude, the Audemars Piguet Royal Oak Offshore in rose gold isn’t just a timepiece - it’s a statement, and top of many a wish list here at BQ Watches.
Born in 1993 as the rebellious younger sibling of the classic Royal Oak, the Offshore redefined what a luxury sports watch could be. And in 18k rose gold, it becomes something even more irresistible: unapologetically bold, yet effortlessly refined.
Drawing inspiration from the Mini Oak of 1997, this contemporary 23mm interpretation dazzles with its Frosted Gold case and bracelet, offering a jewellery-like brilliance. The pink gold-toned dial features a delicate Petite Tapisserie pattern, complemented by pink gold applied hour markers and luminous Royal Oak hands. Powered by the quartz Calibre 2730, this model blends ornamental artistry with everyday functionality, making it as captivating as it is wearable.
This summer, pink dial watches are gaining real momentum in the luxury market. From the modern look of the Chopard Alpine Eagle to the vintage appeal of the Rolex Date and the bold presence of the Audemars Piguet Royal Oak Offshore in rose gold, pink dials are becoming a serious option for collectors.
Whether in blush, salmon, or rose tones, they offer a fresh, distinctive look that feels current and versatile. It’s a strong choice for anyone looking to add a bit of colour and personality to their watch collection this season.
At BQ Watches, we can help you chose the perfect pink dial luxury watch. If you don’t spot your ideal timepiece in our current inventory, don’t hesitate to reach out to our team. With our extensive sourcing services, we’re dedicated to helping you track down your dream watch.
At BQ Watches, we’re dedicated to helping you find the perfect pre-owned luxury watch. Our curated collection features all the leading brands, available to browse online at your convenience. Prefer a more personal experience? Visit our luxury showroom, where our knowledgeable team will be delighted to guide you in choosing the ideal timepiece.
