Rolex has once again adjusted its UK retail prices for 2026, with increases affecting many of its most popular collections. While annual price revisions have become an expected part of the luxury watch market, this year's changes reveal an interesting trend: precious metal models have seen some of the largest percentage increases across the catalogue.
Among all the watches listed in the latest UK price update, one model stands out above the rest. The Rolex Cosmograph Daytona 126508 in 18ct yellow gold recorded the biggest percentage increase, rising by 6.8%.
The Rolex Cosmograph Daytona 126508, fitted with a yellow gold Oyster bracelet, increased from £41,200 to £44,000. This represents a rise of £2,800, or 6.8%.
While stainless steel sports models remain highly sought after, Rolex's largest percentage increases have once again been concentrated among precious metal references. This suggests that Rolex continues to place significant emphasis on its gold and platinum collections, positioning them as the pinnacle of the brand's offering.
Rising precious metal costs may also have played a role in these adjustments, with gold prices remaining near historic highs in recent years.
As a result, buyers considering a precious metal Rolex may face increasingly higher entry costs, making well-presented pre-owned examples an attractive alternative.
The Rolex Daytona 126508 recorded the largest UK retail price increase for 2026,
rising from £41,200 to £44,000 — an increase of 6.8%.
