The Rolex Oyster case, first patented and introduced in 1926, revolutionised wristwatch design. As the world’s first dustproof and waterproof timepiece, the Rolex Oyster set a new benchmark for durability and reliability.
Its reputation was cemented in 1927 when Mercedes Gleitze wore a Rolex Oyster while swimming the English Channel. After over ten hours in the water, the watch remained fully functional. This achievement captured global attention and secured the Oyster's place in horological history.
Just days before Watches and Wonders - the watch industry’s most significant annual event - Rolex released a short promotional video celebrating the legacy of the Oyster case.
In just 15 seconds, the clip moves through decades of history, highlighting landmark models, defining moments, and the evolution of one of watchmaking’s most important innovations.
While the video serves as a tribute to the past, it also subtly hints at the future. Among the familiar designs and archival references, one fleeting moment stands out - a detail so brief it’s easy to miss, yet striking enough to spark immediate discussion.
This short glimpse has quickly captured the attention of enthusiasts and collectors, fueling speculation about what Rolex may be preparing to unveil.
For a split second, a previously unseen dial comes into view, hinting at what could be a special centenary edition of the Rolex Oyster Perpetual. Although brief, the detail suggests a thoughtfully considered design, potentially created to honour the Oyster’s 100-year legacy. The dial appears to feature a refined two-tone aesthetic, paired with a double-baton marker configuration reminiscent of the classic Oyster Perpetual, offering a subtle nod to the collection’s heritage.
Most intriguingly, there seems to be a discreet “100 years” engraving positioned beneath the 6 o’clock marker - an understated yet meaningful tribute to the milestone.
Despite the limited glimpse, the level of detail has already prompted considerable discussion. It remains unclear whether this represents a final production model, a commemorative limited edition, or simply a conceptual design created for the promotional video. Nevertheless, even this fleeting reveal has been enough to spark widespread speculation, with collectors and enthusiasts closely analysing every frame in anticipation of what Rolex may officially unveil.
Since its debut, the Rolex Oyster case has become one of Rolex’s most iconic and enduring features. Renowned for its pioneering waterproof construction, it also set a benchmark for durability and reliability in wristwatch design.
Over time, its clean lines, balanced proportions, and robust architecture have influenced generations of watches, helping to shape the modern sports and luxury timepiece as we know it. Today, it remains a cornerstone of Rolex’s identity, seamlessly blending function with timeless aesthetics.
With 2026 marking 100 years since its introduction, anticipation has been steadily building around how Rolex will commemorate such a significant milestone. Collectors and enthusiasts alike are eagerly awaiting what could be a historic release, potentially combining heritage-inspired design with contemporary innovation.
For now, Rolex remains tight-lipped about its plans to celebrate 100 years of the Oyster case. But if this teaser is anything to go by, expectations are high.
All eyes now turn to Watches and Wonders, where the full reveal is expected - and where Rolex may once again make history.
Discover a wide range of pre-owned Rolex Oyster Perpetual models at BQ Watches. Find the perfect timepiece to celebrate this iconic collection's heritage.
Choosing a Rolex Oyster Perpetual from BQ Watches ensures access to a carefully curated selection of pre-owned timepieces, each authenticated for quality and reliability. Our expert team offers guidance, transparent service, and a trusted reputation in the luxury watch market, making BQ Watches a reliable partner to invest in one of Rolex’s most iconic collections.
Considering a Rolex part exchange? Get a competitive valuation today.
