Explore authentic pre-owned Rolex Day-Date 40 watches at BQ Watches, London. As a specialist UK retailer, every Rolex Day-Date 40 we sell is fully authenticated, condition-checked and prepared by our in-house specialists. Shop online with secure UK delivery or visit our London showroom for personal guidance.
Choose from gold Rolex Day-Date 40 and Rolex Day-Date rose gold 40 configurations, with clear condition reports and paperwork where available. Whether you’re looking to buy used or second hand, we make the process simple, transparent and secure.
Browse our live selection below. Stock updates frequently - if the exact reference, metal or dial you want isn’t listed, let us know and we’ll source a Rolex Day-Date 40 to your brief.
Selecting a pre-owned Rolex Day-Date 40 is one of the most compelling ways to own a true icon of Rolex’s precious-metal catalogue while optimising both value and choice. The pre-owned market offers access to discontinued dials and references, along with a broader range of gold and Everose gold specifications that are no longer available through authorised retailers.
Buying second hand also removes the uncertainty and delays of boutique waitlists, allowing immediate ownership while avoiding the steepest depreciation that occurs when buying new. With its strong reputation for value retention once established in the secondary market, the Day-Date 40 remains an attractive option for collectors seeking both presence and long-term confidence.
Whether you’re drawn to its status, refined proportions, or enduring desirability, a pre-owned Rolex Day-Date 40 in the UK delivers instant availability, lasting appeal, and the reassurance of expert inspection and preparation by our team - offering a confident route into one of Rolex’s most recognisable luxury watches.
At BQ Watches, we make buying a pre-owned Rolex Day-Date 40 clear, transparent, and reassuring, backed by decades of experience in the UK luxury watch market. Speak with our specialists by phone, email, or in person at our London showroom for straightforward, expert advice. Every Day-Date 40 is fully authenticated, tested for accuracy and pressure resistance, and presented with detailed condition reports and high-resolution imagery. We offer secure payment, fully insured UK delivery, ongoing after-sales support, and competitive part-exchange and valuation services, with dedicated sourcing for hard-to-find yellow and Everose gold references.
The value of a pre-owned Rolex Day-Date 40 in the UK is shaped by specification, condition, and prevailing market demand. Differences in metals, references, and originality can result in meaningful variation in both pricing and long-term value.
Condition & Originality: Watches retaining original finishes, correct components, and strong mechanical health are consistently favoured. Excessive polishing or non-original parts can negatively affect value.
References & Era: Specific references such as 228238, 228235, 228239, and 228206 carry differing levels of demand, with production year and configuration playing a key role in collectability.
Dial Variations: Dial colour, finish, and rarity - including stone dials or baguette-set markers - can significantly enhance desirability and long-term appeal.
Materials: Yellow gold, white gold, Everose (rose gold), and platinum each follow distinct pricing curves influenced by metal value and collector preference.
Bezel & Bracelet: Fluted versus smooth bezels, along with the condition and stretch of the President bracelet, are closely assessed by buyers.
Box & Papers: Complete sets with original box, papers, and clear provenance add confidence and improve liquidity.
Service History & Guarantee: Documented servicing and any remaining manufacturer or service guarantee can further support pricing.
Thinking of selling or part-exchanging your Day-Date 40? Our specialists can provide a same-day valuation and a seamless upgrade path, backed by transparent pricing and deep market knowledge.
Introduced in 2015, the Rolex Day-Date 40 refined the President line with a 40 mm case and an updated movement for improved precision and power reserve.
It retains the hallmark day display at 12 and date at 3 with the Cyclops lens, and is offered exclusively in precious metals on the President bracelet.
The model builds on the Day-Date’s status since 1956 as a symbol of leadership while delivering modern ergonomics and reliability.
228238 - Yellow Gold
Classic fluted bezel in 18 ct yellow gold with a broad dial range; a benchmark for Day-Date 40 collectors in the UK.
228235 - Everose (Rose Gold)
Rolex’s proprietary rose gold with warm tone and versatile dial options; modern, highly wearable luxury.
228239 - White Gold
Understated precious metal look with fluted bezel; ideal for business wear while retaining Day-Date presence.
228206 - Platinum
Smoothed-bezel platinum with distinctive ice-blue dial options; flagship prestige and weight on the wrist.
Every Rolex Day-Date 40 is defined by a 40 mm case crafted exclusively in precious metal, delivering balanced wrist presence with the refinement expected of Rolex’s flagship model.
Dial options range from classic colours to distinctive special finishes and gem-set configurations, allowing for both understated and more expressive aesthetics depending on reference.
Powering the watch is a modern high-precision automatic movement, displaying the day in full at 12 o’clock and the date at 3, combining everyday reliability with elevated horological performance.
The Day-Date 40 is offered in yellow gold, white gold, Everose (rose gold), and platinum, each following its own design language and market appeal. Bezels vary by reference, with fluted and smooth options available.
Completing the watch is the signature President bracelet, formed of semi-circular three-piece links and engineered for comfort, durability, and refined daily wear, with water resistance and robustness suited to regular use.
Few watches combine presence, refinement, and everyday versatility quite like the Day-Date 40. Its 40 mm proportions suit a broad range of wrists, with lighter dial colours offering a sleeker look on smaller wrists, while bolder finishes add visual weight and character. Metal choice plays a key role in styling, from the classic authority of yellow gold to the understated discretion of white gold and the modern warmth of Everose, which complements a wide range of skin tones. Bezel selection further defines the watch’s character, with smooth bezels reading more formal and fluted bezels highlighting the unmistakable Rolex signature. With neutral dials pairing effortlessly with business and smart-casual wear, and richer hues adding personality, our team will help you select the right configuration and ensure the President bracelet is sized precisely for comfort and daily wear.
Can’t find the Rolex Day-Date 40 you’re looking for? Tell us the metal, dial and budget and we’ll source it - whether you want a gold Rolex Day-Date 40 or a Rolex Day-Date rose gold 40. Prefer a personal consultation? Visit our London showroom for expert, no-obligation advice.
