Pepsi Rolex

The Pepsi GMT-Master Rolex

Reference Numbers:


There are numerous releases of the Rolex Pepsi, both in the GMT-Master model and the GMT-Master II. The reference numbers for these watches include 6542, 1675, 16750, 16700, 16710, 116719BLRO and 126719BLRO.

Production Years:


The first iteration of the Rolex Pepsi was launched in 1954 and producted until 1959. It was followed by the reference 1675, in production until 1980. Its successor, 16750, was in production until 1988. Next were the 16700 (produced until 1999) and the first GMT-Master II Pepsi 16710 (produced until 2007). The 116719BLRO brought the Pepsi back in 2014 and remained in production until 2018. The latest iteration of the Pepsi, reference 126710BLRO, was released in 2019 and is still in production.

About the Pepsi Rolex

When Rolex and Pan American World Airways released their watch collaboration in 1954, the watch world was instantly smitten. Rolex fans quickly dubbed the GMT-Master the ‘Pepsi’ due to the red and blue colouring that resembled the famous soft drink. While Pan Am airlines is no longer around, the iconic Pepsi GMT-Master lives on.

Rolex has released many iterations of the GMT-Master, including the GMT-Master II, and the Pepsi colour is a fan favourite. If you’re interested in getting a Pepsi Rolex of your own, BQ Watches can help.

  • The iconic blue and red bezel
  • Stainless steel or white gold case and bracelet
  • Dual time zones, or three time zones on GMT-Master II
  • Rolex calibre with automatic movement
  • Water-resistant to 100M

Find Rare, Vintage and Antique Used Watches

You can always count on BQ Watches to have the best rare, vintage and antique used watches in our inventory. Of course, you can also rely on us to source a watch if you can’t find the one you want. We’re here to make sure you’re always happy with your purchase.

Our inventory is stocked with every top luxury watch brand you could want. Along with Rolex, you can also find Audemars Piguet, Cartier, Patek Philippe, Omega, Panerai and many more.

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If you need luxury watch services, BQ Watches is your solution. In addition to our quality inventory, you can also sell or exchange your luxury watch with us online or in-store. We also offer professional services for appraisals, repairs and cleanings. And don’t forget to ask about our sourcing services if you have a specific watch in mind.

Simply fill out our contact form below when you know what service you need. A member of our team will reach out shortly.

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Frequently Asked Questions

A Pepsi Rolex is a GMT-Master or GMT-Master II with a red and blue bezel.

Generally, Rolex Pepsi prices can range anywhere between £10,000 and £20,000.

At BQ Watches, we often carry Pepsi Rolex watches in our inventory. If you’re looking for a particular model, we can source it for you. You can find our current inventory online or in-store at our London showroom.

The Pepsi GMT-Master II is still in production, with the latest iteration being the reference 126719BLRO.
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