The NFL is officially coming back to London this October, and the schedule is stacked. The Browns, Jets, and Jaguars will all cross the Atlantic for three weeks of football at Tottenham Hotspur Stadium and Wembley. For fans, it’s a chance to see some of the game’s biggest names play live. But for watch lovers, it’s also a chance to catch glimpses of the timepieces these stars wear when they’re off the field.
Athletes and luxury watches have long gone hand in hand. Precision, performance, and presence are values that connect both worlds. In recent years, NFL players have joined the ranks of brand ambassadors and collectors just as much as tennis champions or Formula 1 drivers. Watches have become a form of personal expression, a subtle indicator of status, and a bridge between sports and lifestyle. Let’s take a closer look at the players set to light up London in October 2025 -she and the watches they’re most likely to be seen with.
The face of the Jaguars and one of the brightest young quarterbacks in the league, Trevor Lawrence already has a strong horological connection: he’s a Breitling ambassador. Lawrence famously gifted his offensive linemen Breitling Avenger Chronograph 45 watches during his Clemson days - a move that cemented his taste for bold, rugged Swiss chronographs.
As a member of Breitling’s “All-Star Squad,” Lawrence has been spotted with both the Chronomat and Avenger lines, models that balance sporty toughness with a flash of luxury. These watches are known for their oversized cases, robust build quality, and versatile design, making them suitable for both the rigours of professional sport and high-profile media appearances.
When the Jaguars face the Rams at Wembley on October 19, expect Lawrence to turn up at press conferences or fan events with a Breitling on his wrist - possibly even a team-colour special edition in Jaguars teal and black. It’s a watch that reflects his on-field precision, off-field sophistication, and the growing trend of athlete brand partnerships.
Image: @allproreels
When it comes to style, Browns defensive end Myles Garrett is as bold as they come.
Known for his dynamic play and larger-than-life personality, Garrett carries that energy into his fashion choices. While he hasn’t been publicly linked to a specific watch brand, he fits the profile of a player who gravitates toward oversized cases and statement pieces - think Audemars Piguet Royal Oak Offshore, Rolex Daytona in gold, or even a diamond-set Hublot Big Bang.
Garrett’s approach to style is expressive and fearless. For him, a watch isn’t just a timekeeping tool; it’s a reflection of identity. When the Browns meet the Vikings on October 5, imagine Garrett sporting a watch that matches his bold on-field presence, combining power, craftsmanship, and style. Watches like the Royal Oak Offshore or Big Bang perfectly suit that persona: athletic, modern, and unmistakably high-end.
The Jets’ rising star wide receiver, Garrett Wilson, is quickly becoming one of the NFL’s most exciting young talents. While he hasn’t been linked to a watch sponsorship yet, players in his class often gravitate toward modern luxury sports watches, blending performance, style, and status.
Popular choices among peers include Rolex, Audemars Piguet, and Patek Philippe Nautilus models, which seamlessly complement both casual and tailored looks.
Wilson represents the new generation of NFL fashion, where sneakers, streetwear, and watches converge to create a personal lifestyle brand. When he arrives in London for the Jets’ game on October 12, expect him to showcase something that merges hype culture with horology - perhaps even a diamond-set piece that nods to contemporary luxury while reflecting his unique personality and rising influence in both sports and fashion circles.
Wide receivers are often the most style-conscious athletes in the NFL, and Jerry Jeudy fits that description.
Known for his style on and off the field, he always stands out among NFL wide receivers. While we don’t know much about his full watch collection, he’s been spotted rocking a fully iced-out Audemars Piguet, turning heads wherever he goes. It’s a bold, flashy choice that shows he’s not afraid to make a statement with his accessories and embrace high-end luxury.
Jeudy’s watch highlights how NFL stars are turning luxury timepieces into a key part of their personal style, blending success, personality, and a touch of swagger on the wrist.
Watches aren’t just accessories for NFL players - they’re part of the culture. For some, it’s about status, a way to signal success in a league where careers can be short. For others, it’s about aligning with a brand that mirrors their values: precision, toughness, and legacy.
Brands such as Breitling, Rolex, Audemars Piguet, Hublot, and Richard Mille have all made appearances on NFL wrists. Some players are official partners, while others curate personal collections. Either way, the watch becomes part of their story - something fans notice almost as much as their post-game outfits or social media presence.
Beyond status, watches also serve a practical purpose: travel, scheduling, and lifestyle management are all part of an NFL player’s life, especially when traveling internationally for games like those in London. A high-quality chronograph or sports watch can blend performance, style, and reliability - essential for players who are constantly on the move.
As the NFL returns to London in October 2025, keep an eye on the action on the field - but don’t forget to glance at the sidelines, press conferences, and player arrivals. From Trevor Lawrence’s Breitling to the bold, expressive choices of Myles Garrett and Jerry Jeudy, there will be as much happening on the wrists as on the turf.
Because in the NFL, it’s not just about timing the play clock - it’s about how you keep time off the field, too. Watches are a statement, a status symbol, and a subtle reflection of personality. And in London this October, they’ll be on full display, just as much as the game itself.
If you’re on the hunt for a pre-owned luxury timepiece, start by browsing our online inventory to see our carefully curated selection. We carry most models in a range of dial colorus, and if the watch you’re after isn’t in stock, our team can go full blitz and track it down for you. For a more hands-on experience, you’re welcome to visit our luxury showroom, where our experts can help you find the perfect watch - no flags or penalties here. We stock all the top brands, including Rolex, Patek Philippe, Audemars Piguet, Cartier, and Breitling, so you’re sure to score a touchdown with your next purchase.
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