Automatic watches hold a unique place in horology. They are powered not by batteries but by the subtle motion of the wearer’s wrist - a small, elegant reminder of the mechanical mastery that has defined watchmaking for centuries. For collectors, an automatic watch isn’t just a timepiece—it’s a statement of style and mechanical precision.
At BQ Watches, we guide enthusiasts through the brands that excel in quality, innovation, and design. Below is a closer look at some of the most respected automatic watch brands, what makes them stand out, and why collectors continue to value them.
Rolex is more than a brand - it’s a benchmark in watchmaking. The in-house Calibre 3235, found in models such as the Submariner and Datejust, showcases the brand’s dedication to precision, durability, and reliability. Every component, from the Parachrom hairspring to the Chronergy escapement, is engineered to perform under extreme conditions while maintaining exceptional accuracy.
Rolex watches are instantly recognisable worldwide, yet their designs remain timeless, striking a balance between elegance and functionality that transcends trends.
The Submariner, Daytona, and Datejust, are not just symbols of status; they are instruments engineered to perform in deep dives to high-stress sporting events. Rolex is about consistency - both in performance and in cultural significance.
Omega has long been a leader in precision watchmaking.
Renowned for both its Speedmaster chronographs and Seamaster divers, the brand has pushed the boundaries of automatic movement technology. Omega’s Master Chronometer movements are certified for both precision and magnetic resistance, ensuring reliability in all environments.
The Speedmaster, famously worn on the moon, and the Seamaster, a favourite among divers and James Bond, showcase the brand’s ability to merge functionality with design. For collectors, Omega offers a rich history and a balance of sporty and elegant automatic watches suitable for any occasion.
When it comes to luxury and refinement, Patek Philippe is in a league of its own.
Renowned for intricate complications, elegant design, and exquisite finishing, the brand produces automatic watches that are as much works of art as tools for telling time. The Calibre 324, found in iconic models like the Nautilus and Calatrava, exemplifies the brand’s dedication to precision and longevity.
Patek Philippe watches are coveted not just for their technical excellence but also for their investment potential, with many models appreciating significantly over time. For serious collectors, a Patek Philippe is often considered the ultimate expression of mechanical watchmaking.
Audemars Piguet, best known for the Royal Oak, represents a perfect combination of iconic design and mechanical excellence. When it debuted in 1972, the Royal Oak challenged traditional watchmaking with its octagonal bezel, exposed screws, and integrated bracelet, creating a new standard for luxury sports watches. AP’s automatic movements are renowned for their precision, durability, and smooth operation, ensuring each watch performs flawlessly under daily wear or more demanding conditions.
The Royal Oak, with its elegant yet sporty profile, and the larger, more rugged Royal Oak Offshore, designed for high-intensity use, illustrate how Audemars Piguet balances heritage and innovation. Each model showcases technical sophistication without compromising the brand’s distinctive style. For collectors, owning a Royal Oak or Royal Oak Offshore is more than wearing a watch - it’s holding a piece of horological history that combines bold design, reliable engineering, and enduring appeal.
Tudor, the sister brand of Rolex, offers automatic watches that combine Swiss quality with relative accessibility.
Collections like the Black Bay and Pelagos showcase in-house automatic movements with impressive power reserves, robust construction, and classic design cues. Tudor’s watches appeal to enthusiasts who appreciate the reliability and craftsmanship associated with Rolex but seek a more approachable entry point.
Their vintage-inspired designs and modern innovations make Tudor a compelling choice for both new collectors and seasoned enthusiasts.
Tag Heuer has long been tied to motorsport and precision timing, building its reputation through decades of Formula 1 and endurance racing. Automatic chronographs like the Carrera and Monaco reflect this heritage with bold design and reliable performance. The Carrera, introduced in 1963, was built for drivers with clean legibility and durability, while the Monaco, made famous by Steve McQueen in Le Mans, became the first square, water-resistant automatic chronograph and a design icon.
Today, Tag Heuer continues to merge technical innovation with dynamic style, producing watches that capture the spirit of speed and competition. For collectors, the brand offers timepieces that are not only functional but also deeply connected to the world of racing and performance.
Automatic watches remain one of the most important pillars of fine watchmaking, combining craftsmanship, engineering, and heritage. From the prestige of Rolex, with its benchmark calibres and timeless designs, to the innovation of Omega, the value of Seiko, and the refined precision of Grand Seiko, each brand offers something unique to collectors.
At the top of the luxury market, Patek Philippe and Audemars Piguet represent horological artistry and iconic design, while Tudor delivers Swiss quality at a more accessible level. Tag Heuer, with its deep ties to motorsport, adds dynamic, performance-driven appeal.
Choosing the right automatic watch comes down to personal taste, lifestyle, and collecting goals. Whether you’re looking for a heritage piece, a technical tool, or an everyday companion, these brands represent the best of what automatic watchmaking has to offer.
If you are looking for the best pre-owned automatic watch for men, look no further than BQ Watches. We have a carefully curated inventory for you to peruse online. Alternatively, you can visit us in our luxury showroom for a more personalised experience. We stock all the top luxury brands and offer next day delivery.
At BQ Watches, if you can’t find the watch you’re looking for online, simply fill out the form below and our team will be happy to help source your dream timepiece.
