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The intersection of
formula 1 and watches

The bond between Formula 1 and the world of watches runs deeper than mere sponsorship deals; it’s a marriage of precision, innovation, and an unyielding pursuit of excellence. In Formula 1, where milliseconds can determine victory, time is of the essence. This shared appreciation for split-second timing and meticulous engineering resonates profoundly with the craftsmanship and intricacy of luxury timepieces. Both realms demand perfection, pushing the boundaries of what’s possible and inspiring greatness. 

As Formula 1 continues to captivate audiences worldwide, its influence on the design and functionality of luxury watches is undeniable, creating a timeless connection between two worlds driven by passion and performance.

Here, we take a look at some of the legendary racers to have graced the sport and both their personal watch collections, as well as their involvement with the brands. 

Michael Schumacher

Michael Schumacher, the legendary Formula 1 driver, is celebrated not only for his unmatched achievements on the racetrack but also for his exquisite taste in watches. Collaborating with renowned watchmakers like Omega and Audemars Piguet throughout his illustrious career, Schumacher curated a remarkable and diverse watch collection. Recently, this collection took centre stage at Christie’s Rare Watches sale in New York, where eight of Schumacher’s personal timepieces fetched an astounding €4.1 million at auction. Among them, the F.P. Journe Vagabondage stood out, selling for an impressive €1.5 million. Commissioned by Schumacher’s close friend and former Ferrari boss, Jean Todt, this unique platinum watch is intricately designed to honour Schumacher’s seven World Championships, symbolizing their enduring bond and Schumacher’s unmatched legacy in Formula 1.

Within this extraordinary collection, one watch particularly captured attention: Schumacher’s ‘Paul Newman’ Rolex Daytona, ref 6262. Revered as the rarest and most prestigious of Daytonas, timepieces with the Paul Newman dial hold a special place in the annals of motorsport. This connection traces back to the iconic actor Paul Newman, who frequently wore his Daytona while competing in racing events from the 1970s to the 2000s. Schumacher’s ownership of this watch not only elevates its allure but also solidifies its status as an emblem of excellence and shared passion among motorsport icons.

Rubens Barrichello

The Rubens Barrichello Audemars Piguet Royal Oak is a masterpiece of engineering and design, paying homage to the celebrated Formula 1 driver Rubens Barrichello. This timepiece is a limited edition within the brands iconic Royal Oak collection, renowned for its distinctive octagonal bezel, integrated bracelet, and sporty yet elegant aesthetic.

Crafted with meticulous attention to detail, the watch features a robust stainless steel or precious metal case, showcasing Audemars Piguet’s expertise in both form and function. The dial of the watch is characterized by its intricate design, featuring a distinctive pattern reminiscent of the asphalt on a racetrack. The chronograph sub-dials and date display further enhance the watch’s functionality, catering to the needs of both racing enthusiasts and watch aficionados.

One of the most striking features of the Rubens Barrichello Royal Oak is its distinctive caseback, which is adorned with Barrichello’s signature and a motif inspired by the wheel rims of a Formula 1 car. This personalized touch adds a sense of exclusivity and authenticity to the timepiece, making it a coveted collector’s item among fans of both motorsport and haute horology.

It stands as a fitting tribute to the illustrious career and enduring legacy of Rubens Barrichello in the world of Formula 1.

Lewis Hamilton

Lewis Hamilton, revered as one of the most accomplished Formula 1 drivers of all time, is not only recognized for his unparalleled speed and precision on the circuit but also for his distinctive sense of style that extends beyond the race track. 

Embracing the role of a global ambassador for IWC Schaffhausen, Hamilton signifies the perfect amalgamation of performance and elegance, mirroring the core values of the prestigious Swiss watchmaker. His partnership with IWC transcends conventional brand endorsements, embodying a shared commitment to excellence and craftsmanship. Hamilton’s fondness for IWC timepieces reflects his discerning eye for detail and his appreciation for the timeless allure of meticulously crafted watches. 

Lewis Hamilton has been known to wear various models from IWC Schaffhausen, reflecting his diverse taste and appreciation for the brand’s craftsmanship. While specific details about his personal collection may not always be publicly disclosed, he has been seen sporting timepieces such as the IWC Big Pilot’s Watch, IWC Portugieser Chronograph, and IWC Ingenieur Chronograph. These models exemplify IWC’s blend of precision engineering, classic design, and technical innovation, which resonate well with Hamilton’s persona both on and off the racetrack

Lando Norris

Lando Norris, the vibrant Formula 1 talent, proudly adorns his wrist with timepieces from Richard Mille, a brand celebrated for its bold designs and groundbreaking technologies. These watches are not merely accessories for Norris but statements of his commitment to excellence and his pursuit of perfection both on and off the track. Richard Mille’s ethos of pushing boundaries and defying conventions resonates deeply with Norris’s dynamic persona and his relentless drive for success.

Each Richard Mille watch worn by Norris represents more than just a luxury accessory; it symbolizes a partnership rooted in shared values of innovation, performance, and craftsmanship. Crafted with meticulous attention to detail and utilizing state-of-the-art materials, these timepieces are a testament to both Norris’s discerning taste and his appreciation for precision engineering.

Beyond their aesthetic appeal, Richard Mille watches serve as functional tools for Norris, providing him with the accuracy and reliability essential in the fast-paced world of Formula 1 racing. As he navigates the twists and turns of the racetrack, Norris’s choice of Richard Mille timepieces underscores his commitment to excellence and his status as a true connoisseur of horological artistry.

Browse our Luxury Watches

BQ Watches has a vast inventory of pre-owned luxury watches, and we’re ready to help you find your ideal timepiece. If you don’t see the watch you want in our current inventory, be sure to let our team know. We have comprehensive sourcing services to help you find your dream watch. Get in touch with the team at BQ Watches today to talk watches!

  • AUDEMARS PIGUET RUBENS BARRICHELLO 26078PO.OO.D018CR.01

    AUDEMARS PIGUET RUBENS BARRICHELLO

    • YEAR2007
    • BOXYes
    • PAPERSNo
    £59,950

Get in Touch With the Team at BQ Watches

BQ Watches has a vast inventory of pre-owned luxury watches with a huge array of pastel and coloured dials, and we’re ready to help you find your ideal timepiece. If you don’t see the watch you want in our current inventory, be sure to let our team know. We have comprehensive sourcing services to help you find your dream watch. Get in touch with the team at BQ Watches today to talk watches!

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