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A Valuable Trade-in Program for
Luxury Watches



Get a valuation

Please complete the form below and upload photos to help us provide a more accurate valuation for the watch. Once we have the details, we will provide you with an estimated exchange value.


Send Your Watch

If you are happy with the estimate, we will send you a FREE pre-paid Royal Mail Special Delivery pack, insured up to £25,000 for you to safely send your watch to us.


Confirm the Exchange

Once we have received your watch, we will phone you to confirm the exchange value. If you decide not to proceed, we will return your watch, completely free of charge.


Receive Your New Watch​

We will dispatch your new watch by Royal Mail Special Delivery, fully insured to £25,000.

Complete the form below and we will get in touch

About Your Watch

Desired Watch

About You

To select multiple - ctrl+click on PC or long press on mobile device

About Your Watch

To select multiple - ctrl+click on PC or long press on mobile device

Desired Watch

About You

Your Partner for an Equitable Upgrade

Established over 30 years

Phone, mail or in person

We will beat any other genuine trade offer

Secure permanent showroom

Same day payment by bank transfer

We are humans not robots

No box, no papers, no problem

No lengthy questions

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Special Delivery, insured to £25,000

No hidden costs

Free watch return

Free advice

We can collect

How to part exchange your watch

If you have grown tired of your current timepiece, but would prefer to continue to own a luxury watch brand, then why not trade in your watch from a fresher look? We have a large selection of quality luxury watches, and are sure to have one to meet your taste.

Our watch swap process is fast and hassle-free, and we will offer you a competitive and accurate valuation for your current luxury watch.

Simply complete the form above, providing as much detail as possible, specifying which Rolex, or other brand, model your are looking for in return. You can then send us your current watch in the pre-paid Special Delivery pack that we will provide, fully paid and insured up to the value of £25,000.

We will receive the package the following day and will then provide you with a free valuation for your old watch. Should you wish to proceed, you can select a Rolex, Cartier, etc. from the hundreds of models that we stock, and receive your new watch the following day.

Alternatively, you can come and visit us to conduct your luxury watch part-exchange, in the comfort and security of our exclusive Radlett showroom.

How long does the watch exchange process take?

We have a large number of watches, all fully serviced, polished and available for immediate sale. If you decide that you want to replace your watch, then the whole process can be completed within a day, if you visit our Showroom.

If you prefer to swap your watch by mail, then you could have your new accessory within two working days of the date you dispatch your old timepiece.

We aim to keep our process as quick and simple as possible, and are always looking for ways to make your experience as enjoyable as possible.

Why change your Rolex watch?

There are many reasons to exchange rather than sell your watch. If you are proud to own a Rolex, Patek Philippe or other luxury brand of distinction, but would prefer a different model, or to upgrade your watch, then part-exchange may be the simplest solution.

Another reason may be if you require a watch repair and prefer to watch-swap, rather than go through the process of servicing your watch.

If you currently own a Tag Heuer, for example, and your are now ready to upgrade to a Rolex, Cartier or other higher-end luxury brand, then you can recoup most of your investment by part-exchanging.

In some circumstances, we may be in a position to offer you a slightly higher price for your current luxury watch, should you wish to swap this for another model.

Are the original box and papers required?

They are not essential, but if you do have them, then that will ensure that we can offer the best possible price for your watch.