Rolex has Entered the Pre-Owned Market.What does that Mean for Grey-Market Dealers? With the news that Rolex are entering the
Unmatched Beauty and Craftsmanship
The Rolex Day-Date, sometimes called the President watch, is a work of pure art. The craftsmanship of this prestigious Rolex model is impeccable, and the beauty of it simply can’t be beat. For decades, this watch has represented luxury and prestige. This watch is more than just a functional, wearable piece of art; it’s an investment piece.
The history of this highly sought-after Rolex model starts in 1956. As always, Rolex was ahead of the curve, creating innovative designs. This was the first wristwatch to feature both the date and an unabbreviated day of the week on the watch face. It’s also the first waterproof and self-winding timepiece to include these features. Along with these features, the iconic President bracelet debuted with this model, giving it its President moniker. It didn’t hurt that President Lyndon B. Johnson was also one of the first to show off the Day-Date. This thrilling debut and signal of prestige have led many celebrities, CEOs, athletes and other noteworthy individuals to continue to choose the Day-Date as their go-to watch.