Rolex is synonymous with luxury watches, and Coca-Cola is synonymous with soft drinks, so it’s only natural that watch enthusiasts would make the connection when Rolex introduced a new GMT-Master with a black and red bezel. Though the name isn’t officially recognised by Rolex, it has certainly taken hold in the watch community.
Of course, the GMT-Master already had soft drink nickname precedent before the Rolex Coke, as the original watch was nicknamed the Rolex Pepsi, despite the fact the red and blue colours were meant to represent Pan Am airlines. The Rolex Root Beer, also a GMT-Master, is another popular style.
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