Founded in 1905, Rolex has grown to become the leading luxury watch brand, producing approximately a million watches per year (over 4x that of its closest rival).

Renowned for the highest of quality and timekeeping precision, a Rolex watch was the first to receive chronometer certification in 1910 and was awarded Class A precision in 1914.

Rolex created the first water-resistant wristwatch (1926), the first perpetual self-winding mechanism (1931), and the Rolex Day-Date—the first watch to feature dial display of day and date (1956).

In recent years, Rolex has created a niche space in popular culture and sport by promoting world-wide events and cultivating high-profile celebrities.

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