British auction house Christie’s is hosting an “Important Watches” sale on March 23rd, 2018 in Dubai, and one of the highlights includes a customised Rolex GMT-Master that was commissioned 40 years ago by the ruler of Dubai and prime minister of the UAE Sheikh Mohammed Bin Rashid al Maktoum.
The Rolex GMT-Master, which sports the iconic red and blue ‘Pepsi’ bezel, has been given a pre-auction estimate of around £115,000 by the luxury watch experts at Christie’s. The sought-after timepiece is presented with an authentic Rolex box that is adorned with the crest of the UAE, and an artistic representation of the watch that has been signed by the artist is also included.
Remy Julia, Head of Watches for Christie’s Middle East, India, and Africa commented on the customised Rolex GMT-Master:
“Personalised Rolex watches are highly prized gifts, often created to celebrate milestone occasions, and they are highly sought after by regional and international collectors. The present reference 1675 with the name of Sheikh Mohammed in red is an exceedingly rare example of a Rolex GMT-Master model and given that it has never been offered to the market, we anticipate strong interest in this timepiece from collectors in the UAE and around the world.”
Another Rolex highlight that will feature at the “Important Watches” sale is the striking Cosmograph Daytona reference 6241.
This chronograph is of particular interest because it will be the first Rolex to ever be offered at auction in the Middle East with the “John Player Special” Paul Newman dial. The attractive matte black dial can trace its nickname’s origin back to 1972, when John Player & Sons sponsored the Lotus Formula One team, with the cigarette maker’s logo appearing prominently on the side of the car.
Presented in a tasteful 14k gold case, this Rolex Daytona has a pre-auction estimate of between £180,000 and £330,000.