Swiss luxury watchmaker Omega has announced that they have extended their partnership with the International Olympic Committee (IOC) until 2032.
The association was due to expire in 2020, and the 12-year extension means that Omega will act as the Official Timekeeper for the 2032 Olympics, marking a century since the brand first held the position at the 1932 Los Angeles games.
Speaking of the extended partnership, the IOC President, Thomas Bach, spoke to the assembled press at the Olympic Museum in Lausanne, Switzerland:
“Omega is the world’s leader in sports timekeeping, and the extension of our agreement through to 2032 means Olympic athletes will continue to be able to rely on Omega’s expertise. 2032 is an important milestone, as it will mark 100 years since the Olympic Movement was first able to count on Omega’s timekeeping solutions.”
While providing peerless timekeeping watches for the Olympics since 1932, Omega has also spearheaded some innovations that have pushed the cutting-edge of timekeeping in that time. These include the starting pistol, touch pads for swimming, and more recently, the Scan ‘O’ Vision MYRIA photo-finish camera. This remarkable camera made its debut at Rio 2016, and it has the ability to capture 10,000 digital images per second.
Nick Hayek, CEO of Swatch Group, and Raynald Aeschlimann, President and CEO of Omega were also present at the Olympic Museum, and Hayek had this to say about the extended partnership:
“The Olympic Games is one of the most emotionally stirring events in the world, with an Olympic medal the ultimate sporting dream. Its message of unity through sport is deeply compelling for people everywhere. From whichever media platform available, people tune in and cheer for their favoured athletes. We at Omega are honoured that, since 1932, we have been part of creating this emotion by measuring the fractions of a second or the distances that will decide between gold, silver, and bronze. We are happy and proud to continue this tradition until 2032, which will mark 100 years of partnership between Omega and the Olympics.”